CBS
 Through the generous support of the CBS Television Network,
National CASA has been recognized for the third year as a
CBS Cares charity.
To date, our CBS Cares public service announcements (PSAs) have been
seen by more than 121,000,000 viewers. The media value of this donated
TV schedule is estimated to be $5,755,493.00.
 In September
2007, CBS television premiered a PSA featuring CSI actor William
Petersen talking about the importance of safe, permanent homes for
children. CBS aired the spot before a prime-time audience of
approximately 22 million viewers during the season premiere.
See the CBS Cares PSA
featuring CSI star William Petersen (1.3MB wmv)
In 2005, CBS television began airing a PSA featuring
Cold Case actor
Danny Pino. This spot has run during valuable CBS network prime time,
within highly rated programs such as CSI, Cold Case, 48 Hours and
NCAA
Primetime. Additionally, this PSA can be seen in-flight on American
Airlines.
See the CBS Cares PSA featuring
Cold Case star Danny Pino (1.4MB wmv)
See the CASA program page on the CBS Cares website
Matthew Margo
Senior Vice President of Program Practices
CBS Television Network
"The purpose of CBS Cares is to produce and air PSAs, usually
featuring our talent, on causes that are important to our audience.
Our goal is to create PSAs that are very focused, grounded in
extensive research and genuinely relevant. The ultimate purpose is to
create awareness and cause viewers to take action.
"Our research showed CASA to be a very effective organization with
volunteers and staff who are passionately committed to children’s
rights and welfare. All of the folks I’ve met with at CASA are engaged
with the at-risk children and strong advocates for their interests.
You don’t sit in offices, cloistered; you’re out there in the field."
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Partners
All-State Legal
C&S Wholesale Grocers
CBS
ChoicePoint
Coca-Cola Company
Fred Meyer/Littman Jewelers
Hewitt Associates
Jewelers for Children
NBC Universal Television Studio
Newmont Mining
Office Depot
Organic Bouquet
Outback Steakhouse
RR Donnelley & Sons
Wendy's
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